Fiona Pawley
Taking care of things, full stop.
Formerly a STEM-focused independent business coach, Fiona Pawley’s expertise extends beyond this niche. Our challenge was to reposition her and her brand as an expert in a variety of fields capable of tailoring solutions to any business challenge, while establishing leadership in STEM.
Inspired by a client’s remark about Fiona’s reliability, we simplified the visual language and created a custom wordmark to reflect the brand’s narrative of progression and dependability.
“I was struggling to communicate a very complex business service offering in a simple way. Module helped create clarity in the business proposition as well as identifying a niche selling point for the service. They made what can be a difficult business journey thought provoking, enjoyable and they kept me on track. Thanks Module!”
Founder of Fiona Pawley
