The Hagerty Festival of the Unexceptional took place at Grimsthorpe Castle in Lincolnshire, drawing inspiration from the vibrant stripes of the 70s and vintage Hanes manuals. Through the incorporation of retro typography and a period colour palette, we worked with Tonic & Co to infuse the event with a charmingly nostalgic atmosphere, distinctly defining its style.

Using photography to enhance the visual flavour of the messaging and key information boards, these tongue in cheek, witty statements help to punctuate the event with humour and help to make it mundane, yet memorable.