We partnered with PBE (formerly Pro Bono Economics) on a full digital transformation, aligning their online presence with their powerful mission: using economic insight to drive social change. From brand refresh to user experience, we reimagined how PBE connects economists, charities, funders, businesses and policymakers – creating a digital platform that reflects their ambition to shape a better, fairer society.

PBE needed a brand that could match their influence and clarity of thought. We developed a refreshed visual identity that balances authority with approachability – making economic ideas feel human, relevant and engaging.

With a refined design system, bold yet thoughtful visuals, and purposeful graphic elements, the new brand elevates PBE’s voice and makes their work stand out in a crowded policy and non-profit landscape.

We designed and built a new website that works hard for every audience – from researchers to policymakers. Clean, responsive and easy to navigate, the site delivers an intuitive experience on any device.

With clear signposting, modular layouts and a flexible content structure, the platform supports PBE’s diverse work – from in-depth reports to policy briefings – and brings their impact to life online.