Offtype
The perception shift agency
Offtype is a creative and experiential agency for brands that don’t fit the type. We built a new brand for Offtype that defines their vision and lays the foundation for a full website and multi-touchpoint rollout. The first expression of that identity is a high-impact landing page, a teaser for the full digital experience still to come.
Every element of the identity translates “don’t fit the type” into a deliberate design rule. Strategic layouts combine with expressive typography, bold color, and motion-driven interactions to create a visual language that is unmistakably Offtype. Variable letterforms shift and overlap, gradients collide, and geometric shapes punctuate compositions, giving the brand a distinctive, energetic signature.
Designed to scale across digital, social and experiential moments, the identity proves the brand’s belief: If you want to shift perception, you can’t look like everyone else.
“Working with the Module Studio team has been one of the most important relationships in building Offtype; they don’t just take a brief, they understand it, challenge it, and elevate it.”
“They took the essence of what I wanted this brand to be – bold, different, intentional – and brought it to life tenfold.”
Mariam Aslam-Digger, Offtype’s founder
